A #DigitalTransformation #Podcast

In this podcast I aim to get to grips with the Digital Transformation Age. An age where our society will change in mentality and culture through the transformation of our technological capabilities and our interpersonal relationships.

This transformation will affect us all.digital transformation


I cannot (and will not) do this alone. The Digital Transformation is too omnipresent for that, I need people who know what this is about. For the first couple of chapters in this story, I have recorded interviews with;

  • Lee Bryant (Post*Shift)
  • Mark Schaefer ({grow} / Schaefer Consulting)
  • Luis Suarez (Life Without E-mail)
  • Céline Schillinger (Sanofi)
  • Peter Sorgenfrei (Somewhere)

On the list for future chapters are (so far);

  • Rawn Shaw (Forbes author / Adobe)
  • Brian Solis (principal at Altimer Group)
  • John Wenger (Quantum Shift)
  • Werner Müller (generation y GmBH)

Change and Shift

In a world where everything changes faster and faster, it becomes more and more difficult to keep up, let alone getting ahead of the game. And if you let it slide too long, even catching up becomes a major, and sometimes impossible challenge.

For a while now, it’s been said that companies that don’t keep up, fall behind, will be overrun by those who do stay in touch with modern times. And this, in part, is given as a reason to adapt.

Now, I’m guessing this has always been true, but maybe in the past a company could slack behind. But because the changes occur more frequent, that slack time gets shorter, and a company will end up with fewer opportunities to correct, or time to catch up.

The Digital Transformation is of such a nature that you cannot ignore it.

The Difference

One of the biggest differences between modern times and times of yesteryear, is that the current technological advances are played out in personal environments, not in the enterprise environment.

Meaning; with the industrial revolution, the steam engine, electricity, and other technological advances and its derivatives were initially introduced in the enterprise. Now, in many cases, they are initially introduced in our homes, leaving the enterprise to catch up (smart phone, social sharing, instant communication).

Also, in days of old, many companies could act with impunity. An angry customer could tell a person, maybe two, but that was about it. You had piss off somebody quite powerful to get into real trouble. Now, the Internet (and the social platforms) have much more influence and power. In theory, one seemingly insignificant tweet can topple a giant. It doesn’t happen often, but we know this does happen.

Getting To Grips

And so, the idea to understand the Digital Transformation is not as straightforward as one might think.., or hope. The scope of our current time can only be compared to a few other (very) significant events in mankind’s history.

Coming down from the trees, discovering fire, surviving the ice age, the industrial age… this is the scale you need to think about when discussing our current age. I know, it seems difficult, the times we live always seem, well, just what they are. But, look back 10 years, and spot the differences.

A Slow Boil

I never tried this (of course), but they say that when you throw a frog in boiling water it will jump out, who wouldn’t? But, put the frog in cold water and bring it slowly to a boil, it will just sit there, until it’s well done.

This is what’s happening now, in this age, the changes creep up on use. When I was talking to Peter Sorgenfrei we determined there wasn’t a single moment to define this age, this change, this shift.

We gradually got used to it, despite not being born into it.

Although, there were, of course some milestones with significant consequential impacts; the invention of the World Wide Web (1989), the launch of Facebook (2006) and the first iPhone (2007). Now the changes and updates are so frequent that it becomes a blur.

Imagine the rotary telephone; how long did it take to change that, to update that telephone.., you probably never did. Then came the push-buttons (Touch-Tone signaling), you updated your telephone (also because the system was updated). Then you had that telephone for years, decades even. Then came the wireless and the phones lasted shorter and updates became more frequent, as technology got updated quicker.

Now, we have an update every six months…, at least.

Digital Transformation

It goes to show that this technological revolution, this digital transformation, is something you need to stay in touch with, especially as a business.

This podcast aims to shed light on the matter.



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